Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.6.8
  • Adult Rating: 4+
  • File Size: 199.56 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 584,810 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Love it, Lose It!

    By Sstryder4970
    I love this app. Easy to use, easy to follow. I’ve lost two pounds in a week.
  • Awesome program

    By rjb5760
    I have lost close to 40 lbs using this program. I use the free version and it does what I need it to do. Massive database of food from different locations.
  • Gracias

    By Pekin duck
    Lost 50 pounds in 4 months with 1000 calories a day...First I started using My Fitness Pall then I found Loose It ! Though a friend from work. It has been very helpful in seeing how may calories I was eating and didn’t need.... ive also used a scale to measure my foot intake and measuring spoons to aid me in Being more accurate... I stoped using Loose It when I hit my 50 lbs mark of weight loss around May ...and then I noticed the pounds coming back up ... happy to say I came back to logging my foods again before I gain it all back... I now know that I will have to log in all my meal because of lack of self control...I have gotten a lot better at not eating fast food at work everyday and not pigging out on chocolate Halloween candy instead of a meal... Thank u all for this app... if my husband would let me get LooseIt Premium I would, to help u guys in your mission in helping people have achieve a better eating life style..... Thanks Again. -Ducky
  • I’m a little bit confused

    By Sollychick
    Hello! I’ve heard that this app is very useful for weight loss, so I downloaded it. I filled in all my information and I added what I ate today, but I’m confused , will I get a meal plan made for me that I should follow? But other than that the app is amazing !
  • Love it but it could be better 😢

    By aires234
    I believe you guys should add a note section so that what ever we can’t add into the tabs we can write them in the note sections. The note section will be on everyday of the week.you should add an edit function for your premium recipes so we can keep up with our information.
  • A great motivator

    By Jayvillejohnny
    Lose It gives me the discipline I need to maintain weight goals and takes exercise achievements into account toward daily calorie goals. Easy to record all food intake from extensive foods library.
  • Super App

    By PopeOKC
    I have used Loseit for over 8 years and probably missed just a handful a few days of logging over those 8 years. I started at 191 and have reached my goal weight of 157 within the first year. Today I weighed 157.4. Exercising and using Loseit has done it for me. I will continue to use this helpful tool. Sent from my iPhone

    By Blue_charmer21
    So I deleted the app on accident and tried signing in again and came up with “This account already exist” and I was like. “Uhhh... becouse that’s my account!!” So yeah I’m not getting this app again. It’s also very sad becouse this is a good app... so i will give it a star extra
  • Keeping me on track

    By Sorno51
    I set a goal to change my habits with two leading indicators eat less and exercise more. Lose it is a great app for tracking calories, water and exercise. Down 16 lbs. in less than 30 days. Get the premium, it’s worth it. Track it everyday and you will lose it!!
  • Great but nags you to buy

    By Rosneck
    The app is great and works but it nags you to buy it every time you open it.