Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.4.4
  • Adult Rating: 4+
  • File Size: 127.47 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 464,475 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Great for someone in a hurry!

    By Tropical Laurie
    Seems I am always running around and very busy, (in fact I forced myself to take a minute to write my review)... I enjoy this useful app because it only takes a second to log what I eat (while I’m eating to save time, of course!). It definitely keeps me on track. Estimating what I ate obviously didn’t work. I am happy to finally get my eating habits under control. Very eye opening!
  • It works!

    By AtticusHope
    The lose it App really works. My husband (who hates apps) lost 50 lbs and kept it off for three years thanks to lose it. I lost 15. I tend to get off track sometimes but when I do - getting back to lose it helps me to get back to where I should be. Try it - you have nothing to lose - except extra “you”
  • Weight does not allow decimal point?

    By the-dude1
    Weight does not allow decimal point?

    By Spartan1999
    As an iPhone X user I loved that your app supported the new screen on my phone but I always wished I could use Face ID instead of entering my pin. Thank you so much for adding this feature!
  • Using this for 5 years

    By Dr Awkward, Esq
    Great app. I been using the basics, calories and weight to help me loose and maintain weight. Love the barcode scanner.
  • I didn’t expect

    By ch37an
    This app is great. It lists almost every dish includes Indian Curries, Karachi biscuits, etc way to go!
  • Count it

    By Monkeyboolal :)
    This app is so unbelievably encouraging and helps you reach your goal to your flexibility!!! Adore this app!!
  • YAyyyyy It Works

    By Fordmn
    This app is amazing
  • Great app, very little training

    By PadeOne
    For a FREE app, it is great. It has a pretty good food database and it has allowed me to refocus on my goals. There are some minor issues which I don't mind which is the portion sizes, sometimes onces could be more useful than cups, but if you remember that a cup=8oz everything kind of falls into place. Upgrade for the premium version, worth the money. Overall, a great tool for losing weight and focusing on what you need to do.
  • You can’t change the calories burned in your exercise

    By mrsjwall
    Unlike My Fitness Pal, you cannot change the calories burned on an exercise. That means if you did Pilates one day and burned 159 calories but then did it another day and burned 165, you have to make a whole new exercise to record it since it won’t let you adjust calories. Also, does not let you search a restaurant near you.