Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.7
  • Adult Rating: 4+
  • File Size: 206.22 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 626,740 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Easy and effective

    By K-bos
    I only recently started using this app, but it’s helping already. I’ve been impressed by how many foods it recognizes through the barcode scanner, including store brand items. The integration with Fitbit makes it easy to see calories consumed and calories used in one view.
  • Unknown Macronutrients Need to be Fixed

    By DWitthaus
    Great app, but I’m not happy with the macronutrients shown up in the unknown category. I read what the cause is on the application’s web site, checked my nutrients for meals that day (all are recorded), so it must be the rounding error the site refers to. Please upgrade the app to eliminate this pesky rounding issue so our nutrients record properly.

    By the ear lady
    I never thought I would enjoy measuring and recording my food. I love this app! It really helps you see the whole picture of what your needs are patterns foods that cause the weight loss. I used the free app for 2 days then bought premium. The weight is dropping nicely!
  • Lose it ❤️💪🏼

    By Wordfornerdlerdbirdword
    Love this app It made my goals so easy and fun I would recommend this app to my patients
  • Like it

    By Graciii14
    I like it better than My Fitness Pal. I just wish it would work with the Go365 app I use for work.
  • Food Journal

    By Azusena264
    I love that this app allows me to be accountable for what I eat. As a busy mom I am constantly rushing to do errands so I’m constantly grabbing things to eat and go. This has allowed me to see what I absentmindedly eat throughout the day. Placing the breaks and focus on healthy habits so thank you. I use the free option (Mama on strict budget🤷🏼‍♀️) and it been great. What I would LOVE TO SEE added to this app is a sleep monitor habit. I need to be able to track my different sleep patterns. PLEASE CONSIDER ADDING THIS OPTION. 😃 Thank you.
  • 70 pounds down

    By stcloudrob
    A big help in my 70 pound weight loss and a big help for helping me maintain the weight loss for over 6 months.
  • Lose it!

    By 🌶 Texan
    Keeps me on track with my calorie intake. Love it !!!
  • Just ok - only syncs with aria Fitbit

    By Poshn
    I’ve used this premium priced app for a few years, but moving on bcz it doesn’t sync with ionic Fitbit.
  • Log if you’re serious about losing weight

    By Nanette2014
    I’ve tried three other weight loss logging apps. This one is my keeper! I love how I can scan a barcode and most times the particular food is there. If I need to create a food, it’s pretty simple. Like the experts say: “log if you’re serious about losing weight.”