Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 11.3.301
  • Adult Rating: 4+
  • File Size: 179.38 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 11.0 or later.
Score: 4
From 671,825 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.



  • Quick Tracking

    By Laura Chaney
    Easy to remember.
  • Recipes....

    By cjjr8352
    Is there a way to bookmark a recipe, so it is easier to find the next time?
  • I’m Losin’ it!

    By Dfhkhfdjifaeyopfhfdc
    I’ve used this app on and off for years. Just tracking religiously makes me lose a few pounds every time. I started the macronutrient tracking diet (high protein, low carb, low fat - specific to my body type) 3 weeks ago along with a workout. I upgraded to be able to track macros and the upgrade was worth it! I’ve lost 7 pounds in 3 weeks which is much quicker than I was hoping. This app’s upgrade does has a lot of features that make the small price (compared to other apps) worth it.
  • Staying on top of things

    By VKP508
    This app has really helped me to be mindful of what I eat, how much I sleep, how much water I drink. In 3 weeks time I’ve lost 8 pounds. Being mindful of my eating habits has been invaluable to my quest in losing weight and feeling well again.
  • Almost Awesome

    By JesseClara
    I was using this app on the reg for a long time but have stopped for the sole reason that I can’t plan my meals for the next day. I know you can unlock this feature if you pay for premium, but I’m just not willing to do that because I don’t care at all about any of the other premium features, I just want to plan my days ahead. So I would write out my meal plans and then enter them the next day but that got really annoying so now I don’t even bother. If this becomes part of the free version of the app I’ll definitely come back.
  • Exactly what I needed

    By Brillo96
    This app has helped me lose SO much weight (20lbs in less than 2 months). And they make it very easy to track meals. Their database is extensive, there are a couple local restaurants I frequent that only have 1-2 locations and they are still in the database.
  • Annual fee to track macros

    By RachelReviewss
    Interface is easy to use but I was looking for a macro counter. It’s not worth it to pay annual fee for a service that is offered for free from other apps. Will be uninstalling and going back to what I was using before.
  • Losing it!

    By nicetry92
    The accountability and convenience is fabulous and the technology aspect actually makes it fun!
  • Best weight lost app ever!!!!

    By Lizuanet
    I have been using this app for three years and I must say I first I was a little skeptical on downloading it but when I did it change my life forever. With this app I lost 80 pounds it has all the foods that I usually eat and it always has the right calories, I recommend this app if u want to loose weight in a healthy way.
  • App developer has no respect

    By KindlyCheng
    NOT everyone uses kg as their unit of measure. So updating the app and changing the unit of measure from pound to kg without giving an option to change it I really sad. I'll keep using the app until I find a better replacement