Noom Coach

Noom Coach

By Noom, Inc.

  • Category: Health & Fitness
  • Release Date: 2013-05-09
  • Current Version: 6.3.2
  • Adult Rating: 17+
  • File Size: 87.53 MB
  • Developer: Noom, Inc.
  • Compatibility: Requires iOS 9.3 or later.
Score: 4
From 3,829 Ratings


Any program can tell you to eat less and move more. Noom is different. Noom’s proven psychology-based approach identifies your deep-rooted thoughts and triggers, and builds a custom game plan to help you form healthy habits, faster. Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build health habits and achieve their health goals. People who use Noom lose an average of 18 pounds in just 16 weeks! 78% keep the weight off for over a year. Learn how to navigate your environment, challenge your thoughts, master your triggers, and overcome any barrier that might come your way. Whether it's emotional eating, cravings at mid-day, difficulty with social eating, or a sweet tooth, Noom's scientifically backed-solution will help you create a plan to overcome any obstacle and practice healthier habits until you've mastered them! What you get: - Scientifically-proven psychology approach to “trick” your body into building healthy habits, faster - Flexible coaching designed to help you set and achieve your short- and long-term goals, and provide you with as much daily support and accountability you need -- you decide! - Personalized feedback from your coach based on your in-app activity and progress - Tools to track your weight, food, exercise, blood pressure, and blood sugar all in one place - Interactive content with over 250+ new articles, including choose-your-own adventure style guides to apply our #PsychTricks into your daily life, seamlessly - Smarter technology to identify your challenges in real time and keep you on track - Custom meal + workout Plans available to take your progress to the next level - Our most comprehensive food database, with over half a million new and updated food logging options and barcodes to make your experience even better - An award-winning, battery-friendly pedometer to count your steps Our team of doctors, psychologists, nutritionists, and personal trainers have created a new course that takes the most effective behavior change research and techniques and delivers them to you in daily bite-size articles and interactive challenges to teach you the skills you need to improve your health. Sign up today to turn your healthy thoughts into healthy actions with Noom! Interested in partnering with us? Contact us at Subscriptions will be charged to your credit card through your iTunes account at the confirmation of purchase. Your subscription will automatically renew unless you cancel at least 24-hour before the end of the current payment period. To manage your Noom subscription: 1) On your iOS device, go to your device Settings and the ‘iTunes & App Stores’. 2) Tap on your Apple ID. 3) Tap to ‘View Apple ID’. (You may need to sign in or use Touch ID.) 4) Tap on ‘Subscriptions’. 5) Choose ‘Noom Coach: Healthy Weight Loss’. 6) Tap ‘Cancel Subscription’. Note: If you’re not able to find ‘Noom Coach: Healthy Weight Loss’ in your 'Subscriptions' please let Concierge Eva or your Goal Specialist know that you’d like to cancel by tapping on the chat bubble icon in the top right corner of the Noom app homescreen.



  • Skeptic At First

    By Jcrwzup
    The first few days, I was a little skeptical of the app as my life got too busy with work and didn’t have time to follow along. Once I got to it and followed all it’s “easy” steps it’s all I need! I’ve lost 5 lbs my first 3 days. Unbelievable.
  • Just what I needed to stay motivated

    By no _joke
    I am analytical. I need to know the “why” behind stuff. This app provides the answers I need and the mind tricks to succeed. I highly recommend it.
  • Noom

    By Chucksama
    I’ve actually paid for this app and it is nothing more that a basic calorie tracker. This personalized plan and coach they mention, I have yet to see this. Don’t waste your money. This is a calorie tracker with health articles sprinkled in to make you think it’s customized.
  • Yes it does work!!

    By 7asm0
    Lost 3 pounds the first week. Stick to the plan, use the app daily to log your weight, meals, and calories burned through exercise, and you will see results.
  • BEWARE — They trick you so you can’t cancel

    By Bijoux1985
    I upgraded to a paid subscription long ago. What I didn’t realize is that I had to keep some email they sent when I subscribed in order to cancel because I would need some number in it in order to make a chat bubble appear to ask to cancel the stupid thing. That’s all well and fine, except I signed up almost two years ago and I don’t have the email anymore! IT SHOULD NOT BE THIS DIFFICULT TO CANCEL! I’ve emailed customer support twice now with no response. I’m going to have to change my entire account number to get this to stop taking money from me, I guess. I would also like to make it known that this is my first ever bad review I’ve ever written for an app. Their customer service is almost non-existent, let alone just calling it bad. You’ve been warned.
  • It’s been 3 days and nothing..

    By Jenjen171
    It’s been 3 days and I haven’t heard a thing from anyone. I’m frustrated.

    By kkaym475
    Used for a trial and automatically charged me $139.00! Would not give me my money back. DO NOT USE OR DOWNLOAD. Scam.
  • Unimpressed

    By Jessica2171987
    I had the app for 3 days after seeing it on IG. I read some of the reviews where people said it was great and they loved it so I thought I’d give it a try. I liked that it got me to think a little more in depth about my habits but the Concierge Eva never responded to me. I never got a response from the coach and never got to meet the group. I only got a response after I sent a cancelation message to the Concierge. I got a system generated response in return 6-8 hours later. It definitely does not seem to be worth the hype. I went from excited to cold with this app real quick. If I had felt some level of actual involvement from the very start like it had advertised, it probably would have been different.
  • Misses the mark

    By Meshfods
    So, so many thoughts. Calorie budget - right out the gate I was skeptical when I plugged in my info and the app ‘calculated’ my base calories as 1200/day. I’m 6’0”, 200 lbs, and I work out 2-3 hrs a day. Yes, it does give you back calories for exercising (and perhaps my only positive note is that it doesn’t give you back ALL the calories you burned, unlike most apps) but that would put me around 1650 calories a day, which is still pretty low, and I plateaued like never before. Also, the AMA just published a study that busts the myth of calorie counting as a weight loss tool, so... Goal specialist - is for sure a real person and not a bot, but this isn’t a helpful resource. I stopped engaging with my goal specialist about 3 weeks in, because it’s very self-driven. I’m asked what goal I want to set, and then get a cheery message of encouragement. The groups - the group is about as helpful as I could have expected (some people were really engaged, and I appreciated that.) I think it would be helpful to have self-reported weight loss experience before getting segmented into groups. I’ve lost 140 lbs before, and I’m trying to lose the 20 I’ve gained back. A lot of my group members (all, I think) introduced themselves saying that they were really hoping this is the thing that finally worked - and that made me feel like I was already in a weird position and didn’t know how to engage with the group. The app - yes, this app is mostly an archive of weight loss related content, and I just don’t know what to say about that. The content is fine. It’s pretty amateur a lot of the time. Mostly, I was just super annoyed at some point. I don’t want to read 3-5 articles a day. That doesn’t help me focus on weight loss, it just feels like a weird online class full of excessive cheeriness. Also, I don’t love the UI. Why can’t we log meals for future days? That doesn’t help me plan. Overall - I think successful weight loss is about engaging the right ~15-20% of your mind and time to repeatedly re-center on your motivations, to plan, and to food prep. IMHO, this app doesn’t help build habits. It’s a barrage of information and stimuli with zero planning tools, and an unusual percentage of less-than-healthy (high-red) recipes.
  • App is so-so

    By PchopCoop
    I have been on the program for only three weeks so I’m not ready for a full review of that aspect. However the app itself is a bit hit or miss. There seems to be no way to access your account information, not in the app and not on their website. I’m very unclear on when and how much I will be charged now that my trial period has ended. The food logging is where this loses points for me. My biggest issue is the program pushes home cooking and unprocessed foods, however logging your own meals is a pain! You can “create a dish” but then you can’t scan ingredients from that screen. And it is difficult to find those meals again. There should be an easy to access and easy to edit file of all my created meals. Additionally, while I like the idea of the color coding, I find the database is unreliable about the color. For example, there may be several low fat cheeses listed and some are classified as yellow and others as red. Another issue when creating meals, it is difficult to know if you are entering in raw or cooked meat. When I’m creating a dish I need to log the raw weight of something. But when I’m at a restaurant I need to be able to log the cooked weight. The database does not always have a choice or it’s not clear which of those is listed (I.e. Ground Turkey). These seem like basic food logging features that should be available in the app for a paid program. I plan to submit another review addressing the program itself after I’m further along.